Novaza Pulse on Novaza Docs

Campaigns

Mon, 01 Jan 0001 00:00:00 +0000

Campaigns#

A campaign in Novaza Pulse is a targeted email send to one or more subscriber lists. Campaigns can be sent immediately, scheduled for a future date and time, or set up as recurring sends (e.g., a weekly newsletter sent every Monday at 9:00 AM).

Creating a Campaign#

Go to Pulse → Campaigns → New Campaign.
Enter a Campaign Name (internal label, not visible to recipients) and a Subject Line.
Optionally enter a Preview Text — the short snippet shown in the inbox preview next to the subject line. A good preview text significantly improves open rates.
Set the From Name and From Email Address (must be a verified sender domain).
Select one or more Subscriber Lists to send to. You can also add exclusion lists to prevent sending to specific segments.
Choose or create an Email Template for the campaign body.
Set the Schedule: send now, or pick a date and time. Timezone is shown next to the picker.
Click Save Draft to return later, or Send Test Email to preview the campaign in your inbox before sending.
Click Launch Campaign to confirm and queue the send.

Campaign Types#

Regular — a standard one-time send to the selected lists
A/B Test — send two or more subject-line variants to different portions of a list and compare open rates in the campaign analytics. Winner selection and follow-up sends are performed manually by the campaign owner based on the results.
Recurring — send the same campaign on a repeating schedule (daily, weekly, monthly). Useful for newsletters and digest emails.

Sending a Test Email#

Before launching any campaign, use Send Test Email to verify formatting, links, and variable substitution. Test emails are sent to the email address of the logged-in user and do not count toward campaign statistics.

Subscriber Management

Mon, 01 Jan 0001 00:00:00 +0000

Subscriber Management#

Subscribers are the contacts in your Novaza Pulse database. Each subscriber has an email address, an optional name, a subscription status, and a set of custom attributes. Subscribers are organized into lists and can be further segmented using tags and dynamic segments.

Lists#

A list is a named collection of subscribers. You can have as many lists as needed — for example: Newsletter, Product Updates, Trial Users, Enterprise Customers. Campaigns are sent to one or more lists.

Email Templates

Mon, 01 Jan 0001 00:00:00 +0000

Email Templates#

Email templates in Novaza Pulse define the layout and content of your campaign emails. Templates are reusable across multiple campaigns, making it easy to maintain a consistent brand identity. Templates are authored with a rich-text editor for basic formatting or with direct HTML editing for full control.

Creating a Template#

Go to Pulse → Templates → New Template.
Choose a starting point:
- Blank — start from an empty canvas
- Pre-built layout — select from a library of pre-designed layouts (single column, two column, newsletter, promotional, transactional)
- Import HTML — paste or upload your own HTML
Enter a template name and click Create.

Rich-Text Editor#

The rich-text editor provides a standard formatting toolbar for headings, paragraphs, lists, links, images, and basic styling. Use it for simple announcements, newsletters, and transactional messages where email-client compatibility is the priority. Switch to HTML mode at any time for full control over the markup.

Campaign Analytics

Mon, 01 Jan 0001 00:00:00 +0000

Campaign Analytics#

Novaza Pulse tracks detailed delivery and engagement metrics for every campaign. Analytics are available in near-real-time during an active send and continue to accumulate for 30 days post-send as recipients open and click at different times.

Campaign Summary Metrics#

Open the Analytics tab on any campaign to see:

Metric	Description
Recipients	Total number of subscribers the campaign was sent to
Delivered	Messages successfully accepted by recipient mail servers
Open Rate	Percentage of delivered messages that were opened (tracked via a 1×1 pixel image)
Click Rate	Percentage of delivered messages that had at least one link clicked
Bounce Rate	Percentage of messages that were not delivered (hard + soft bounces)
Unsubscribe Rate	Percentage of recipients who clicked unsubscribe
Spam Complaint Rate	Percentage of recipients who marked the email as spam

Industry benchmarks vary, but a healthy open rate is generally 20–35% and a click rate of 2–5% for marketing emails.

Bounce Processing

Mon, 01 Jan 0001 00:00:00 +0000

Bounce Processing#

A bounce is a message that a remote server refused to accept. Novaza Pulse processes bounces automatically so your sender reputation stays healthy and your list stays clean. You do not need to write any code to benefit from bounce processing — it is on by default for every campaign.

Hard vs. Soft Bounces#

Hard bounces are permanent failures. The address will never deliver:

mailbox does not exist
domain does not exist
message rejected by policy

Hard-bounced addresses are disabled immediately and will not receive any future sends.

Media Library

Mon, 01 Jan 0001 00:00:00 +0000

Media Library#

The Media Library stores images and other files used in your campaigns and templates. Uploading an image once and reusing it across campaigns is faster than attaching the same file every time — and it lets you update a single asset everywhere it appears.

Uploading#

Upload files from Pulse → Media or directly from the campaign editor when inserting an image.

Drag and drop, or click to select
Multiple files can be uploaded at once
Supported image formats: JPEG, PNG, GIF, WebP, SVG
Other supported formats: PDF, ZIP
Maximum file size: 25 MB per file

Uploaded files receive a permanent URL. That URL remains stable even if you rename the file, so links in sent campaigns continue to work.

Transactional API

Mon, 01 Jan 0001 00:00:00 +0000

Transactional API#

The Transactional API sends one-off emails triggered by events in your application — password resets, order confirmations, invoices, shipping notifications. These are different from campaigns: each send is addressed to a single recipient, triggered by a specific action, and usually expected within seconds.

Base URL#

https://pulse.novaza.ai/api/v1

Authentication#

Include an API key from Pulse → Settings → API keys:

Authorization: Bearer <api-key>

Transactional keys are separate from campaign keys and can be scoped to a single template.

Double Opt-In

Mon, 01 Jan 0001 00:00:00 +0000

Double Opt-In#

Double opt-in is the practice of asking every new subscriber to confirm their email address before they can receive campaigns. The subscriber enters their address, Pulse sends a confirmation email, and the subscriber clicks a link to verify. Only then are they added to the active list.

Double opt-in is on by default for every new list because it:

Protects against typos — a wrong address never confirms
Protects against bots — automated submissions rarely click the link
Proves consent — the click is recorded as an auditable consent event
Keeps bounce rates low — only real, reachable addresses enter the list

Some jurisdictions (for example, Germany under the BGH ruling on newsletter signups) effectively require double opt-in for marketing email.