Campaigns#

A campaign in Novaza Pulse is a targeted email send to one or more subscriber lists. Campaigns can be sent immediately, scheduled for a future date and time, or set up as recurring sends (e.g., a weekly newsletter sent every Monday at 9:00 AM).

Creating a Campaign#

1. Go to Pulse → Campaigns → New Campaign.
2. Enter a Campaign Name (internal label, not visible to recipients) and a Subject Line.
3. Optionally enter a Preview Text — the short snippet shown in the inbox preview next to the subject line. A good preview text significantly improves open rates.
4. Set the From Name and From Email Address (must be a verified sender domain).
5. Select one or more Subscriber Lists to send to. You can also add exclusion lists to prevent sending to specific segments.
6. Choose or create an Email Template for the campaign body.
7. Set the Schedule: send now, or pick a date and time. Timezone is shown next to the picker.
8. Click Save Draft to return later, or Send Test Email to preview the campaign in your inbox before sending.
9. Click Launch Campaign to confirm and queue the send.

Campaign Types#

• Regular — a standard one-time send to the selected lists
• A/B Test — send two or more subject-line variants to different portions of a list and compare open rates in the campaign analytics. Winner selection and follow-up sends are performed manually by the campaign owner based on the results.
• Recurring — send the same campaign on a repeating schedule (daily, weekly, monthly). Useful for newsletters and digest emails.

Sending a Test Email#

Before launching any campaign, use Send Test Email to verify formatting, links, and variable substitution. Test emails are sent to the email address of the logged-in user and do not count toward campaign statistics.

Managing Draft Campaigns#

Drafts appear in the Drafts tab of the Campaigns list. You can edit, duplicate, or delete a draft at any time. Duplicating a campaign is a fast way to reuse a subject line, template, and list selection for a new send.

Pausing and Cancelling#

A campaign that has been scheduled but not yet started can be cancelled from the Campaigns list by clicking Cancel. A campaign that is currently sending (status: Sending) can be paused — messages already dispatched to the sending infrastructure cannot be recalled, but any remaining unsent messages in the queue will be held until you resume or cancel.

Internationalization#

Pulse supports UTF-8 email content, making it fully compatible with Vietnamese, Japanese, Chinese, and other non-Latin character sets in subject lines and body content.